Date Complete:
2022 2023

Disciplines:
Art Direction, Interior Design, Design Concept

Area:
750 Sqm

Location:
Beijing, China

Volkswagen

The Volkswagen Unyx Black Label showroom unveils an innovative design that targets a youthful dynamic audience. Unique black patterns are seamlessly integrated into the design, enhancing the exclusivity of the Black Label edition. The showroom offers a connected, immersive experience. Interactive displays and virtual reality elements invite visitors to engage with the car in a unique way.