Date Complete:
2022

Sector:
Retail and Pop Up

Disciplines
Art Direction Interior design General contracting Manufacturing

Area:
3200 SQF / 2100 SQF

Location:
Sanya Hainan island - China - Watches and Wonder / IWC Schaffhausen Boutique - 1881 Heritage Flagship

IWC

Introducing “Life as a Canvas,” a playful concept showcased in our project for Watches and Wonder in Sanya, China, and the 1881 Heritage Flagship Boutique in Hong Kong. Inspired by the Portofino collection, this creative idea encourages individuals to embrace uniqueness, celebrating the essence of the timepieces.

The striking black and white canvas, with integrated three-dimensional elements, represents the transformative power of self-expression and spontaneity. By viewing life as an open canvas, individuals create their own path and find joy in the unexpected, much like the Portofino collection’s blend of tradition and innovation.

“Life as a Canvas” fosters an optimistic outlook, inviting people to celebrate their individuality and embrace their artistic spirit. This captivating project demonstrates the power of innovative design in elevating luxury timepieces’ presentation and experience, ultimately inspiring everyone to transform their world into a stunning work of art.