Date Complete:
2021

Sector:
Brand Experience | Pop up

Disciplines
Art Direction | Interior Design | Design Concept | Construction | Manufacturing

Area:
320 sqm

Location:
Sanya, China

IWC WATCHES & WONDERS

IWC Schaffhausen marks a strong presence at the Watches & Wonders exhibition in the Duty Free Mall of Sanya, China. The brand showcases its latest novelties in the Big Pilot’s booth, like the Big Pilot’s Watch 43 and the Pilot’s Watch Chronograph 41. But visitors can also admire sophisticated TOP GUN models and a selection of Haute Horlogerie pieces ranging from the Portugieser to Ingenieur family. The Swiss luxury watch brand is proud to present a spectacular multimedia exhibition to introduce its new engineering and timekeeping partnership with Airspeeder, the world’s first racing series for electric flying cars.